Los Angeles Times: August 25, 2011
Booktrack: A soundtrack for books
What brings Salman Rushdie, screenwriter Paul Haggis and James Frey together? Booktrack, the soundtrack for books. Or rather, the party for Booktrack, which happened in New York on Wednesday night.
As the video above demonstrates, Booktrack provides a soundtrack for ebooks that includes ambient music and sound effects, and that plays according to the pace at which you're reading.
It comes from a shiny start-up that has lots of friends (see also Rushdie, Haggis and Frey). Booktrack partners include Sony/ATV (for music) and HarperCollins (for books). Currently Booktrack-enhanced ebooks are available as apps in the Apple store, and the company says that an Android version is coming soon.
Booktracks cost just a bit more than non-enhanced ebooks -- $12.99 versus $9.99, for example, for its first booktracked novel, "The Power of Six" by Pittacus Lore, which comes from Frey's company Full Fathom Five. Upcoming Booktracks include short stories by Rushdie and Jay McInerney.
The company also has plans to Booktrack several classics: "The Adventures of Huckleberry Finn" (river sounds?), "Romeo and Juliet" (weeping?), "Peter Pan" (flying?), "Pride and Prejudice " (minuets?), and "Jane Eyre" (cold winds blow across the moors?).