Stuff.co.nz: 21st December 2012
The word and the sound
The Kiwi firm whose technology creates synchronised soundtracks for e-books has added a "rich, movie-like soundtrack" to The Gospels. It was created in association with audio studio Park Road Post and the 12-month project involved composers, musicians, musical historians and sound engineers.
Booktrack CEO and co-founder Paul Cameron says the popularity of The Bible, and the strong part music plays in Christianity, made the project a natural fit for the company.
“Right from very early days of working on Booktrack we were looking for titles with big fan bases. Your first instinct is to go to the very big authors but very quickly you realise that a book like The Bible has a very passionate fan base,” says Cameron.
Cameron says Booktrack’s version of The Gospels, being sold via the Booktrack app in Apple’s App Store, has already been sold around the world. The company’s next Bible release will be the remaining 24 books of the New Testament.
“It has been a long and involved project but it is a big book at the end of the day,” he says. “Unlike a bestselling novel it’s something that will endure for a long time and it can reach many different age groups and demographics."